Beefcake in Belltown

I thought it would be fitting to start the New Year with a photo of this billboard in Belltown of a buff model for Abercrombie & Fitch. Especially after we've all consumed way too much for the past two weeks. So, my observations on this are:

1.) Does Abercrombie go a little too far to reinforce its image as "abs" and asses?
2.) They sell clothes, right? So, why do we always see half-nude models?
3.) Their company should be renamed "Abdomen & Crotch"