Starbucks and Oil Stains

No doubt, Starbucks’ real estate acumen is uncanny. So, what comes first? Is the nabe right, or does Starbucks’ presence make the nabe right? The genius behind figuring that out was Arthur Rubenfeld, whose book Built for Growth reveals tricks to succeed, such as “owning Main & Main” and looking for areas with lots of car oil stains – yes, they do! – and locations near dry cleaners and video rental stores.

More Starbucks are planned this year for Auburn, Redmond and Puyallup, adding 33 new stores in the Puget Sound region. So, if you need a Starbucks nearby, follow the oil stains.

Buzzed: Starbucks Sees Many more Stores [Puget Sound Business Journal]
Locationing is Advertising [Brand Autopsy – ex-Starbucks employee]